The Content Marketing Ecosystem Quiz Answers

The Strategy of Content Marketing 

University of California, Davis

Go to this Course: The Strategy of Content Marketing 

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The Content Marketing Ecosystem Quiz Answers

Question 1)

What is the best definition of Content Marketing?

• Creation of a lot of content that fills a website
• The strategic creation of text, imagery, audio or video that delivers a relevant and interesting message to a customer or prospect while at the same time paving the way for a sale.
• The creation of a personal blog that showcases your writing skills

Question 2)

What is the first thing a good piece of written content needs to have?

• A first paragraph that pulls your reader in
• A headline that instantly commands attention

Question 3)

Which of the following is NOT required for written content to be effective?

• An attention grabbing headline
• A clear call to action
• The first few sentences need to pull a reader in
• An image
• A single point of focus

Question 4)

Which platform is the best one to use for your personal website?

• WordPress
• Facebook
• Twitter
• LinkedIn

Question 5)

What is the preferred domain name you should use for your personal website if your name were John Smith?

• www.Iamacontentmarketer.com
• www.JohnSmith.com
• www.sandiegocontentmarketer.com

Question 6)

You should put advertisements on your personal website to make money.

• True
• False

Question 7)

Why should you build your own personally branded website?

• It will build your authority, give you a place to put your portfolio, helps you get found online, and helps you stand out from others.
• It's a way to create revenue by hosting advertisements for third party sites.
• It's a place to store and share photos of friends and family.

Question 8)

What are the values of having your own website? (Select all that apply.)

• It is a way to generate revenue by hosting advertisements
• Helps you stand out from the crowd of job seekers
• Allows you to have a presence as a resourceful professional

Question 9)

It is NOT necessary to invest in website security for your site.

• True
• False

Question 10)

Effective content will center on a single focused point.

• True
• False

Question 11)

Which of the following art forms most resembles content writing?

• A play
• A novel
• A painting
• A sculpture